Introducing Hide and Seek’s data laboratory!
We brought data and tracking—a typically complex and overlooked topic—to life with a captivating mini animation. Our aim was to make this rigid subject playful and engaging while boosting leads for our audits.
The result? Increased engagement, a 30% drop in skip rates, a 15% rise in leads, and a fresh, fun take on data!
Challenge
Creating engaging content for Hide and Seek’s Data & Tracking audits can be challenging, as data often ranks low on marketers’ favorite topics. Yet, with data’s growing importance for successful campaigns, it’s crucial for every marketer. At Hide and Seek, we specialize in future-proofing your online setup, ensuring your tracking is solid for effective campaigns. Our mission is to present this essential topic in a fun, entertaining way that excites marketers and encourages them to dive in.
Insight
Our key insight, gained from over a decade in data and tracking, is that much of the content available in this space tends to be generic and bland, making it difficult to stand out. Marketers often see data and tracking as something to address only when necessary, resulting in a lack of engagement. We believe that by making this content more accessible and appealing to a broader audience, we can spark interest and encourage more proactive exploration of these crucial topics.
Solution
With this key insight, we knew we had to shake up the typical, boring approach to data and tracking. So, we brought data to life—literally! We created a mini animation that turns data into vibrant, fun characters. By transforming abstract concepts into a visually engaging and entertaining story, we made the topic more approachable and exciting, helping it connect with viewers on a deeper, more emotional level.
The Result
Compared to our previous video ads, this fun animation worked wonders! We saw the skip rate drop by over 30%, which meant viewers stayed engaged longer, leading to lower costs per view and higher watch times. But we didn’t stop there! We directed traffic to a custom landing page that featured our animated characters and a step-by-step guide on optimizing and growing your online business. The result? A boost in leads by 15% compared to our previous campaigns. It was a win for engagement and results!
The main goal of this creative was to drive effective lead generation—and it delivered! But we have to admit, we also had a blast making what felt like our own little Pixar movie. We’re incredibly proud of the result, and it’s been exciting to hear that some people are already gaining a better understanding of our data activities.
Are you looking for a creative strategy? With our motto – if you can’t find the solution, you haven’t fully understood the problem – we will make sure to come up with the effective solution for you!
Need for creative content?
Do you need creative content that is strategic, insight-driven, and engaging? Tell us more through the button below and find out how we can help you!