TikTok became the most downloaded app worldwide in 2022 with 673 million downloads, surpassing Facebook and Instagram.
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We promoted Hide and Seek’s free online audits with a playful and dynamic animation video.
TikTok Ads are a collection of advertising tools and services that allow businesses to create and promote ads on TikTok. With over 1 billion monthly active users, TikTok has become one of the fastest-growing social media platforms in the world, offering businesses an opportunity to connect with a young, highly-engaged audience. TikTok can offer various ad formats, including in-feed ads, branded effects, and sponsored hashtag challenges, allowing businesses to create ads that are fun, creative, and engaging.
TikTok’s unique algorithm enables businesses to reach their target audience effectively. The platform uses data analysis to personalise the type of content for individual users, making it easier for businesses to get their ads in front of potential customers. This is why TikTok Ads has quickly become an important platform for businesses looking to expand their reach and increase brand awareness.
Using TikTok Ads can help businesses increase brand awareness, reach a new audience, drive website traffic and increase sales. Additionally, TikTok’s algorithm allows for organic reach, making it easier for businesses to get their ads in front of potential customers.
With its focus on entertainment and creativity, TikTok Ads provides a unique opportunity for businesses to connect with their younger audience and showcase their products in a fun and engaging way. TikTok has had a massive and rapid come-up in the last couple of years, and now holds a substantial part of the social ads market share.
TikTok became the most downloaded app worldwide in 2022 with 673 million downloads, surpassing Facebook and Instagram.
TikTok has the highest engagement rate among all social media platforms at 17.63%.
TikTok’s global ad revenue reached $11 billion in 2022, a significant 140% increase from 2021.
In 2022, TikTok’s average time spent per user per month was 23.3 hours, making it one of the most engaging social media apps. For comparison: Instagram is at 12 hours.
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
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The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.
The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.
Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.
During the Channable Partner Event 2025, more than 350 agencies from 21 countries came together. The main focus was on how to stay profitable, even as ad costs rise and the digital world keeps changing.
Social media has been at the heart of the media landscape for years. Here are the key social media platform trends for 2024.
Using TikTok Ads can help businesses increase brand awareness, reach a new audience, drive website traffic and increase sales. Additionally, TikTok’s algorithm allows for organic reach, making it easier for businesses to get their ads in front of potential customers. With its focus on entertainment and creativity, TikTok Ads provides a unique opportunity for businesses to connect with their younger audience and showcase their products in a fun and engaging way. TikTok has had a massive and rapid come-up in the last couple of years, and now holds a substantial part of the social ads market share. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!
At Hide and Seek we do what we do best: online advertising. That means we don’t create and manage organic social media content. For a full overview of our services, check out our services page.
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.