1. CPCs: Yeah, They are Still Increasing
Cost per click (CPC) is still increasing in 2025. Some agencies saw a 60% jump in a year! Broad keywords? Forget about them. They are way too pricey and competitive. It is time to get strategic about where to put our advertising budget.
2. Long-Tail Is Where It’s At
It is time to move away from the generic search terms more! Long-tail keywords are where you gain profit. They attract serious buyers, they are often cheaper, and they convert a lot better. It is a no-brainer!
3. ROAS? Let’s Think Bigger
There are many marketers still fixated on Return On Ad Spend (ROAS) as the ultimate performance metric for success. But what really matters is profit. Not just how much revenue you make per euro spent. It is about how much actual value you are generating in the long run. Think about customer lifetime value, and the cost of acquiring a new customer. it is about building sustainable growth.
4. Your Website: It’s Part of the Marketing Mix!
Great ads are important. They can make your brand stand out. But even the most brilliant ads will not deliver results if your website is a mess. Invest in conversion rate optimization (CRO). Because small tweaks can make a huge difference. It is not just about getting people to your website, it is about making sure they take action once they are there.
5. Prompt Writing: Train Your Team!
AI tools like ChatGPT, Gemini or Claude can be powerful. But they are not always magic. The quality of what you get out depends heavily on what you put in. It is essential for your team to master prompting. Knowing how to communicate with these tools will unlock their true potential.
6. Be a Partner, Not Just a Click-Getter
Clients want more than just impressions and clicks. They want someone who truly gets their goals and who thinks strategically alongside them. Show them that you are a real partner and bring that human touch. Ask better questions. Listen deeply. Because this matters in the end!
7. Data: Clean It Up!
Bad data leads to bad decisions. Make sure that your tracking, product feeds, and analytics are all aligned. Without consistent and aligned data you are essentially flying blind. And that is a risk no business can afford to take.
8. Shiny Objects? Resist the Urge!
New tools and trends? They are exciting. Every week there is something new promising to change the game. But nail the basics first. A strong marketing foundation will always outperform the latest shiny object if those basics are not in place. Think of clean data, well-structured campaigns, and a seamless customer journey.
Conclusion
At Hide and Seek, we see these opportunities directly reflected in the results of clients where we apply similar feed automation. Channable’s new features allow us to do this even more efficiently. Whether it’s your ads or your team: it delivers results. Discover how AI in Channable can boost your results? Our specialists are happy to show you how to apply these new possibilities.
Schedule a free consultation now
In the coming weeks, we’ll dive deeper into some of the topics above. But we’d also love to hear what challenges you’re facing or what you’re curious about.
Channable Partner Event 2025
Curious about the vibe and key takeaways from the Channable Partner Event 2025? Watch the highlights here!