Amsterdam Museum’s children audio tour
For Amsterdam Museum’s new exhibition we created a video that highlighted the exhibition’s free audio tour for children.
Hide and Seek’s free online audits!
To promote Hide and Seek’s free online audits, we created a playful and dynamic animation video designed to encourage viewers to request their own audit. Paired with a tailored media strategy including precise targeting, we ensured that the video reached the right audience effectively.
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The Challenge
The main challenge was to promote Hide and Seek’s free online audits in a way that stood out from the typical, predictable ads in this space. Most similar promotions tend to be dry, easily skipped, or ignored due to their generic look and feel. We needed to think outside the box and develop a fresh, engaging concept that would capture attention and effectively promote the audits.
The Strategy
To break away from the typical, easily ignored ads, the strategy centered on creating a visually striking animation that immediately grabs attention. Bold, contrasting colors were used to stand out in busy feeds, while minimal text ensured viewers weren’t overwhelmed or distracted. Instead of relying on words, we focused on strong visuals and smart motion graphics to guide the viewer’s eye, making the message clear, engaging, and easy to absorb.
The Result
We delivered a short, engaging animation that stood out from typical ads in this space. Paired with a targeted media strategy, the video was shown exclusively to decision-makers within Hide and Seek’s target brands. The combination of precise targeting and a fun, attention-grabbing video ensured the content reached the right audience, maximizing both relevance and impact.
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