Stape
Server Side
Tracking
Stape is the leading platform for server side tracking. Hide and Seek is among the few providers with this level of premium partnership in Europe and one of the very few in the Netherlands. This is the highest partner level within Stape’s program.
As a Stape Partner, we offer:
- Complete knowledge of server-side tracking
- Extensive experience with Stape
- A track record of successful implementations
Are you looking for an agency to implement Stape? Or are you curious about the benefits Stape can offer you? Then read on quickly or contact us directly!
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Collaborate with
a Stape Premium
Partner
Stape is the platform for implementing server-side tracking and a pioneer in this field. To implement server-side tracking, we recommend Stape. However, the implementation of server-side tracking is a technical and complex task. Do you want to outsource the implementation of server-side tracking? Then it is wise to work with a Stape Premium Partner.
- An error-free implementation of server-side tracking
- Take advantage of all the features that Stape offers
- Measure up to 40% more data on your website
- Profit from the latest innovations
- Stape premium partner support
Do you want to outsource the implementation of server-side tracking? Do you have questions about what server-side tracking can mean for your company? Or do you have other questions about Stape? Then fill in the form below and we will contact you as soon as possible!
Questions about Stape or Server-Side Tracking?
Do you have questions about what Stape can mean for your company? Or do you have other questions about Stape or about server-side tracking? Our team will contact you as soon as possible.
What is
Stape?
Stape is a leading tool for the implementation of server-side tracking. Stape has a number of unique advantages and features:
Benefits of Stape:
- Server-side tracking with Google Tag Manager
- Cost-efficient solution with Google Cloud
- Servers throughout Europe, including Amsterdam
- AVG and GDPR compliant
- Bypass blockades with the ‘Custom Loader’ feature
- Extend cookie duration with the ‘Cookie Keeper’ feature
- Always guaranteed the latest updates
Stape is the platform for the implementation of server-side tracking. 1 Need help with implementation? Hide and Seek is a Stape Premium Partner.
What is Server-Side Tracking?
With traditional tracking methods, data is sent directly from the user’s browser to various platforms, such as Google and Meta. This is called client-side tracking. However, this data flow can be blocked. With server-side tracking, data that would otherwise be lost to ad blockers and browsers with tracking prevention, like Safari, can be recovered. Here, the data is not sent directly from the browser to the platforms, but first to a private server running on your own domain. From the server, the data is then sent to the platforms. This data flow cannot be blocked, ensuring that the data reaches the respective platforms. Naturally, AVG or GDPR is respected and data is only sent if consent has been given.
Request a demo for server-side tracking!
Why Hide and Seek?
Our founders met while working at Google in Dublin. During their time at Google, they saw a need for a more client-focused online marketing agency. An agency that would always put its clients first. With this goal in mind, they founded Hide and Seek in January 2014.
Our mission is to bring positivity through good results and long-lasting relationships with our clients, partners, and employees. We do this by combining the knowledge, personality, and experience of our clients with our own. Together, we devise the sharpest strategies, which are unique to the characteristics and goals of the client. Discover how server-side tracking can help your business!
Improve your tracking today!
Stape Server-Side
Tracking FAQ’s
Conversion tracking is the process of monitoring and measuring the actions that users take on your website or landing page that align with your business goals. These actions, known as conversions, can vary depending on your objectives, such as making a purchase, filling out a form, subscribing to a newsletter, or downloading a file.
The choice of tracking methods depends on your specific goals, platforms, and marketing channels. Implementing and analyzing tracking data can provide valuable insights to improve marketing strategies and optimize campaign performance. Commonly used methods are: website analytics, conversion tracking, pixel tracking and ad tracking.
Tracking is crucial for your business as it enables performance evaluation, optimization, ROI measurement, data-driven decision making, goal achievement, and performance comparison. By tracking and analyzing key metrics, your business can enhance the effectiveness of your efforts and drive sustainable growth.
How does conversion tracking work?
Conversion tracking works by tracking what people do once they get to your website after clicking on your ads. You can define the action you want to track as a conversion goal, such as a purchase, a sign-up, a call, or a download1. Then, you can use a tracking code or tag to collect data from your website and measure how many conversions your ads have driven.
Conversion tracking also helps you attribute the credit of one or more conversions to your ad campaigns, ad groups, and keywords. This is called conversion attribution1. There are different attribution models that you can use to assign credit to your ad clicks, such as last click, first click, linear, time decay, data-driven, etc.
Conversion tracking can help you optimize your ad campaigns, understand your return on investment (ROI), and improve your website user experience
What are the different types of conversion actions I can track?
There are different types of conversion actions that you can track depending on your business goals and the actions that customers take after interacting with your ads. Some of the common types of conversion actions are:
- Website actions: These are actions that customers complete on your website, such as purchases, sign-ups, button clicks, or other valuable activities.
- App actions: These are actions that customers complete in your app or on the app store, such as app installs, app purchases, or in-app events.
- Phone calls: These are calls that customers make to your business after seeing or clicking on your ads. You can track calls from ads, calls to a phone number on your website, or clicks on a phone number on your mobile website.
- Imported conversions: These are conversions that happen offline or outside of your website or app, such as store visits, sales from a CRM system, or conversions from other data sources. You can import these conversions into Google Ads using different methods.