FAQs,
Social Ads
Looking for answers around Social Ads? You can find them per category on this page. Or a big long list all the way at the bottom of this page.
If a question is not listed, you can always contact us!
Most read per Social Ads category.
Meta
Ads
How do I advertise on Instagram?
Instagram is a part of Meta, just like Facebook. Advertising on Instagram is done through Meta Ads (formerly Facebook Ads). Instagram is one of the placements you can choose for your ad, along with Facebook or the audience network.
How do I create a Facebook Ad?
To create a Facebook Ad, you can follow these steps: Go to your Facebook Ads Manager account and click on the “Create” button. Choose the objective of your ad campaign. This could be anything from increasing brand awareness to driving traffic to your website or app. Set up your ad account and payment method. Define your target audience by selecting their location, age, gender, interests, and more. Choose the format of your ad (image, video, carousel, etc.) and upload your creative assets. Set your budget and schedule for your ad campaign. Review your ad and submit it for review.
How to track Facebook Ads?
You can track your Facebook Ads performance by using Facebook Ads Manager. This is where you can measure the performance of every ad you run 1. You can also track the performance of your Facebook ad campaigns in Google Analytics by navigating to the left-side menu. Click on the “Acquisition” report, followed by “All Traffic” and “Source/Medium”. Then, select “Campaign” from the “Secondary dimension” dropdown 2.
Some Facebook Ads best practices
Here are some best practices for Facebook Advertising 1234: Choose the right objective Choose the right aspect ratio Build a strong CTA Use movement when possible Illustrate people using your brand Consider text overlays Hook your audience early Keep your ads relevant.
What are Facebook Ads?
Facebook Advertising is a platform that allows businesses to create and run ads across Facebook’s family of apps and services. These ads can be used to reach people who are more likely to be interested in your business, drive traffic to your website or app, and increase brand awareness.
TikTok
Ads
Why would I advertise on TikTok?
Using TikTok Ads can help businesses increase brand awareness, reach a new audience, drive website traffic and increase sales. Additionally, TikTok’s algorithm allows for organic reach, making it easier for businesses to get their ads in front of potential customers. With its focus on entertainment and creativity, TikTok Ads provides a unique opportunity for businesses to connect with their younger audience and showcase their products in a fun and engaging way. TikTok has had a massive and rapid come-up in the last couple of years, and now holds a substantial part of the social ads market share. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!
LinkedIn
Ads
Why would I advertise on LinkedIn?
When your goal is B2B marketing or to reach very specific professionals, LinkedIn Ads are great to boost your B2B marketing performances. On Linkedin, quality reigns over quantity. While you may see bigger numbers on other platforms, LinkedIn provides a higher quality B2B audience, due to its professional nature and many highly specific professional targeting options.
With Linkedin being the world’s largest professional network, Linkedin Ads should be an essential part of your marketing strategy, especially if you want to grow your business professionally.
Pinterest
Ads
Why would I advertise on Pinterest?
What makes Pinterest a unique platform is that the users are mainly focused on themselves. People come to the platform to gather inspiration for themselves, not necessarily to socialise. The goal is not merely to be entertained, but rather to turn their findings into action. Whether it’s cooking a recipe or redesigning the bedroom: a project starts on Pinterest.
Trending topics vary from home decor and gardening to beauty and workout schedules. As Pinterest is used to explore, 97% of search queries are unbranded. This makes it the perfect platform for advertising: people know what they want, but not yet who they want to buy it from.
Last but not least: content isn’t chronological. Ads will show up everytime someone is looking for something to buy, try or do. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!
Social
Ads
Why would I advertise on Twitter?
Twitter offers opportunities to reach demographics you might struggle to engage with if you limit your social media marketing campaigns to a single platform.
It is particularly suitable for businesses that want to leverage real-time events or trends to promote their products or services, as Twitter is often the go-to platform for breaking news and cultural conversations.
With no minimum spend, it is easy to advertise with a smaller budget.
Audiences tend to be more accepting of constant posting on Twitter than they are on other social media platforms. This gives you the freedom to experiment with different content.
Why would I advertise on Spotify?
Spotify is considered a premium advertising channel and can target an extremely niche audience based on music preferences or behavior on the platform.
This can be specifically interesting when you want to advertise your music as an artist, producer or label or when you want to reach people for your music event, such as a music festival or concert.
Now that Spotify offers more accessible advertising possibilities, it is also interesting as a branding channel for a wide variety of companies or brands, as 75% of Spotify members discover new brands through advertising on the platform and 42% of users are actually more likely to buy a product when advertised on Spotify. It is a great channel to reach an extremely engaged audience.
Why would I advertise on LinkedIn?
When your goal is B2B marketing or to reach very specific professionals, LinkedIn Ads are great to boost your B2B marketing performances. On Linkedin, quality reigns over quantity. While you may see bigger numbers on other platforms, LinkedIn provides a higher quality B2B audience, due to its professional nature and many highly specific professional targeting options.
With Linkedin being the world’s largest professional network, Linkedin Ads should be an essential part of your marketing strategy, especially if you want to grow your business professionally.
Why would I advertise on Snapchat?
Snapchat offers a number of unique ad formats with which you can make your brand stand out, such as filters and lenses. One of the great advantages of this is that the shareability is big. For instance, if you buy a filter for a festival terrain and it’s used by 40 people who each have a reach of 100 people, your total reach could be 4000. This way you also reach your actual audience’s network for free.
By far the biggest advantage of Snapchat is that along with TikTok it’s the platform par excellence for reaching teenagers and young adults up to 24 years old. Not only do they use Snapchat for sending photos and videos, but also as a messaging app, leading to high daily use.
Why would I advertise on Pinterest?
What makes Pinterest a unique platform is that the users are mainly focused on themselves. People come to the platform to gather inspiration for themselves, not necessarily to socialise. The goal is not merely to be entertained, but rather to turn their findings into action. Whether it’s cooking a recipe or redesigning the bedroom: a project starts on Pinterest.
Trending topics vary from home decor and gardening to beauty and workout schedules. As Pinterest is used to explore, 97% of search queries are unbranded. This makes it the perfect platform for advertising: people know what they want, but not yet who they want to buy it from.
Last but not least: content isn’t chronological. Ads will show up everytime someone is looking for something to buy, try or do. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!
Why would I advertise on TikTok?
Using TikTok Ads can help businesses increase brand awareness, reach a new audience, drive website traffic and increase sales. Additionally, TikTok’s algorithm allows for organic reach, making it easier for businesses to get their ads in front of potential customers. With its focus on entertainment and creativity, TikTok Ads provides a unique opportunity for businesses to connect with their younger audience and showcase their products in a fun and engaging way. TikTok has had a massive and rapid come-up in the last couple of years, and now holds a substantial part of the social ads market share. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!
How do I advertise on Instagram?
Instagram is a part of Meta, just like Facebook. Advertising on Instagram is done through Meta Ads (formerly Facebook Ads). Instagram is one of the placements you can choose for your ad, along with Facebook or the audience network.
Can Hide and Seek manage my social media for me?
At Hide and Seek we do what we do best: online advertising. That means we don’t create and manage organic social media content. For a full overview of our services, check out our services page.
How do I create a Facebook Ad?
To create a Facebook Ad, you can follow these steps: Go to your Facebook Ads Manager account and click on the “Create” button. Choose the objective of your ad campaign. This could be anything from increasing brand awareness to driving traffic to your website or app. Set up your ad account and payment method. Define your target audience by selecting their location, age, gender, interests, and more. Choose the format of your ad (image, video, carousel, etc.) and upload your creative assets. Set your budget and schedule for your ad campaign. Review your ad and submit it for review.
How to track Facebook Ads?
You can track your Facebook Ads performance by using Facebook Ads Manager. This is where you can measure the performance of every ad you run 1. You can also track the performance of your Facebook ad campaigns in Google Analytics by navigating to the left-side menu. Click on the “Acquisition” report, followed by “All Traffic” and “Source/Medium”. Then, select “Campaign” from the “Secondary dimension” dropdown 2.
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