NOTYD Product explainer animation

NOTYD is a B2B payment solution provider focusing on facilitating B2B e-commerce with flexible payment terms for buyers and guaranteed payments for sellers. As their offering and their value is not often straightforward and easily recognizeable by their potential partners and clients, we created a 40-second animated video that visually showcases their process, product, and the value it delivers to both parties.

NOTYD

Concepting – Motion graphics – Voice over

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The Challenge

As a recently rebranded player in the B2B payment solutions market, NOTYD faced the challenge of establishing its presence while clearly communicating its value proposition. The video needed to address two distinct audiences: buyers browsing webshops and sellers offering payment options. It was crucial to capture the buyer’s attention and demonstrate the convenience of using NOTYD at checkout, while simultaneously informing webshop owners of the benefits of integrating the solution. Striking the right balance between these audiences required a video that was clear, concise, and engaging—delivering essential information without overwhelming viewers.

The Strategy

To tackle NOTYD’s dual challenge, we chose animation for its flexibility in creating visually engaging elements and explaining the entire process in a single frame. We crafted a script and storyboard that first emphasized the value of NOTYD to the buyer—making the solution immediately relatable—before showcasing the benefits for the seller. This structure ensured both audiences felt addressed while maintaining a clear and engaging narrative.

The Result

We delivered a short, informative, and visually engaging explainer video, combining animation, storytelling, and a reinforcing voice-over. The video demonstrates how NOTYD simplifies B2B transactions by addressing the needs of both buyers and sellers. Buyers gain flexibility by choosing payment terms that suit their cash flow, while sellers benefit from immediate payment through NOTYD. By highlighting this seamless exchange, the video showcases how NOTYD strengthens business relationships and makes transactions effortless for both parties.