Saves you around 30% in ad costs compared to how much its costs to advertise in Google Ads.
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Google Marketing Platform
Google Marketing Platform, an advanced online environment that enables agencies & advertisers to run campaigns holistically across multiple channels. It is an unified advertising and analytics platform for smarter marketing and better results. Collaborating on different channels as marketing team will not only become easier, digital marketing campaigns can be more effectively created and managed to have high-impact.
What is the Google
Marketing Platform?
Google Marketing Platform – GMP in short – was launched in July 2018 to offer online marketing a by building on existing integrations between DoubleClick and the Google Analytics. It has since evolved, offering more tools for small businesses and advanced solutions for large enterprises to make advertisers’ marketing faster and smarter. Think of it as an upgraded version of Google Ads that Google promises will provide advertisers with a more holistic approach for better campaign management.
Some of its key features and easy-to-use tools includes products such as Analytics, Optimize, Tag Manager, Campaign Manager 360, Display & Video 360, and Search Ads 360
In short, the GMP offers the possibility of using one tracking pixel across all your advertising platforms (unified reporting) AND the capability of managing search and display vendors within one platform.
Why would you
advertise using
Google Marketing
Platform?
The benefits of advertising on GMP:
- Centralised control: View and manage all the products you have access to. In other words: Google Marketing Platform is the solution for cross-channel marketing.
- Competitive advantage:
- Faster and smarter bidding strategies, so more time for strategy, building campaigns, expanding and testing
- More control over ROI and budget-pacing
- More inventory that cannot be reached with Google ads, including premium content, Digital Out Of Home and radio.
- More ad formats than in Google Ads, such as rich media, native and audio
- More extensive options with audiences, such as combining audiences and a frequency-cap at audience level
- Analyses and tests: multiple tools that help you thoroughly analyse and test websites and apps in various areas.
- Integrated workflow: Manage product connections and discover (new) integrations with tools that help you get even more value from Google Marketing Platform.
- Easy collaboration with all your colleagues from different disciplines access to one interface.
- Ease of use: The tools within GMP are intuitive and easy to use – for large and small organisations alike.
30%
Giving you 20% higher revenues than in the regular Google Ads interface.
20%
For advertisers with an annual online sale of at least US $1 million and/or website with more than 1 million visitors a month.
1Mn
More than 100 world class integrations with exchanges, tracking tools and other technology providers are supported.
>100
Request a free
online audit!
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
Fill out this form, or read more about what the online audit process looks like!
Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
Testimonials
Blog
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During the Channable Partner Event 2025, more than 350 agencies from 21 countries came together. The main focus was on how to stay profitable, even as ad costs rise and the digital world keeps changing.
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Frequently
Asked Questions
How much does it cost to use DV360?
The cost of using DV360 varies depending on the specific features and services required by the advertiser. Typically, it operates on a cost-per-impression or cost-per-click model, with pricing determined by auction-based bidding. Advertisers can set a budget and bid for impressions or clicks, and the platform will automatically optimize their campaigns based on performance data.
What channels does DV360 support?
DV360 supports a wide range of digital channels including display, video, native, audio, and mobile. It also offers advanced targeting and optimization capabilities to help advertisers reach their desired audience.
What makes DV360 unique?
DV360 is unique in that it offers access to premium inventory from top publishers, as well as advanced targeting capabilities, such as audience targeting based on first-party data and real-time bidding. Additionally, it provides a comprehensive suite of measurement and reporting tools to help advertisers analyze and optimize their campaigns.
Want to know more or just spar?
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.