It is estimated that 62% of global online retail sales are made through marketplaces.
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Marketplaces
Advertising on various marketplaces such as Bol.com, Amazon, or eBay can expand the reach of your products and improve their performance. Want to learn what marketplaces are, why they are useful, and when it’s beneficial to use them? Read this page, or feel free to contact us.
What are
Marketplaces?
A marketplace is an e-commerce platform where multiple sellers can offer their products to potential buyers. These platforms are managed by third parties and offer a wide range of products in various categories. Examples of well-known marketplaces are Bol.com, Amazon, and eBay.
The advantage of using these platforms is that you can expand the reach of your products and benefit from the marketing and distribution services they provide. By using a marketplace, you can offer products to a large group of potential customers without needing your own website or physical store. This way, you can generate more sales and grow your business.
Why would you
advertise through
Marketplaces?
Advertising through marketplaces offers many benefits for online sellers. By advertising on platforms like Bol.com and Amazon, you can bring your products to the attention of a large group of potential customers who are looking for similar products. These platforms have a huge reach and offer the ability to target specific audiences. Additionally, as a seller, you don’t have to make large investments in marketing or advertising budgets.
By utilising the marketing and distribution services these platforms provide, you can promote and sell your products more efficiently. Advertising through marketplaces also helps you generate more brand awareness and strengthen your position in the market. In short, advertising through marketplaces offers many opportunities to grow your business.
62%
Bol.com is the largest marketplace in the Netherlands and Belgium, with more than 20 million customers.
20M
65% Of marketplace customers buy from brands they have never heard of before.
65%
B2C marketplaces are estimated to reach $3.5 T in sales by 2024.
$3.5T
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.
Strategy
The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.
Different
Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.
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Frequently
Asked Questions
Integrations with popular e-commerce platforms, content management systems (CMS), product information management (PIM) systems, customer relationship management (CRM) platforms, analytics tools, and marketing channels such as marketplaces, search engines, social media platforms, and comparison shopping engines are common. We recommend Channable because it has over 2500 integrations.
Feed management helps improve campaign performance by providing accurate and up-to-date product data to marketing channels, enabling personalised and targeted advertising, ensuring proper product categorization and placement, optimising bidding strategies based on product performance data, and enabling real-time adjustments and optimisations to align with campaign goals and customer behaviour.
Feed management improves product listings by enabling for the customization and optimisation of product attributes, names, descriptions, and photos to correspond with channel needs and customer search behaviour. It aids in properly categorising products, adding relevant keywords, and increasing the visibility and click-through rates of product listings, hence enhancing conversion rates and sales.
Want to know more or just spar?
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.