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Knowledgeable Strategic Personal Different.
Hide and Seek, the loving online agency.
As an online advertising agency, we understand the importance of Conversion Rate Optimisation (CRO) for our clients. This involves analysing user behaviour, conducting experiments, and making strategic changes to a website’s design, content, and user experience.
CRO focuses on identifying and removing any barriers or obstacles that may be preventing visitors from taking a desired action on a website, such as signing up for a newsletter or making a purchase. By improving the overall user experience and increasing the effectiveness of a website’s calls-to-action, businesses can increase the percentage of website visitors who convert into customers or achieve a specific goal.
CRO can lead to significant improvements in website performance, such as increased conversions, higher revenue, and improved customer satisfaction. It is an essential part of any successful digital marketing strategy and can help businesses achieve their online goals.
Let’s say a business is running an advertising campaign on social media platforms to drive traffic to their website. By implementing effective CRO practices, such as improving the website’s loading speed, optimising the checkout process, and making the call-to-action more prominent, the business can increase the likelihood that visitors will convert into customers.
This can lead to significant improvements in the advertising channel’s performance, such as increased click-through rates, lower bounce rates, and higher conversion rates. By continuously monitoring and optimising website performance, businesses can achieve better results from their advertising channels and drive more revenue and growth.
We specialise in helping businesses improve their website’s performance through effective CRO practices. Whether you’re looking to increase sales, generate leads, or improve user engagement, we can help you achieve your online objectives through strategic CRO techniques.
A/B testing is the most widely used CRO tactic, with 67% of European companies utilizing it to improve their website’s performance.
E-commerce sites that utilize personalized recommendations experience an average increase in sales of 14,4%.
Companies that invest in CRO see an average return on investment (ROI) of 223%.
By optimizing their landing pages, European companies have seen an average conversion rate increase of 28%.
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
Fill out this form, or read more about what the online audit process looks like!
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.
The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.
Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.
The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.
The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.
Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustful, reliable, and always open to improvements.
In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.
Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and their young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!
Hide & Seek is my preferred partner in crime from for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angels of the digital marketing spectrum (Google, Meta, TikTok…).
We love to work with Hide & Seek, a great team of professionals who are always eager to help optimise our online marketing performance. Thanks to the new ideas, insights and strategies provided by Hide & Seek our museum is reaching old fans and new audiences alike, contributing to our ambition to become a city museum of the future.
During the Channable Partner Event 2025, more than 350 agencies from 21 countries came together. The main focus was on how to stay profitable, even as ad costs rise and the digital world keeps changing.
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Conversion tracking works by tracking what people do once they get to your website after clicking on your ads. You can define the action you want to track as a conversion goal, such as a purchase, a sign-up, a call, or a download1. Then, you can use a tracking code or tag to collect data from your website and measure how many conversions your ads have driven.
Conversion tracking also helps you attribute the credit of one or more conversions to your ad campaigns, ad groups, and keywords. This is called conversion attribution1. There are different attribution models that you can use to assign credit to your ad clicks, such as last click, first click, linear, time decay, data-driven, etc.
Conversion tracking can help you optimize your ad campaigns, understand your return on investment (ROI), and improve your website user experience
There are different types of conversion actions that you can track depending on your business goals and the actions that customers take after interacting with your ads. Some of the common types of conversion actions are:
A conversion is the proportion of people viewing an advertisement and going on to buy the product, and click on a link. It is a measure of how effective your marketing campaign is at turning potential customers into actual customers.
For example, if 100 people see your ad and 10 of them click on it and buy your product, your conversion rate is 10%. A high conversion rate means that your marketing strategy is successful and profitable.
There are many factors that can influence your conversion rate. Some example factors are:
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.
