Lead generation is a crucial aspect of marketing that involves identifying and capturing potential customers, known as leads, who have shown interest in a product or service.

The primary objective is to gather contact information from these leads, typically through forms, landing pages, or subscriptions.

Once the leads are acquired, businesses can employ lead nurturing techniques such as personalized email marketing, follow-ups, and valuable content delivery to build trust and guide them through the sales funnel.

Ultimately, lead generation is a vital process that enables businesses to expand their customer base, increase sales, and achieve sustainable growth.

Online advertising is a valuable asset for lead generation. It enables businesses to reach a wide audience and target specific demographics, increasing the chances of capturing qualified leads.

Online advertising also offers measurable results, allowing businesses to track performance metrics and optimize their strategies.

Additionally, features like retargeting help engage users who have previously shown interest, increasing conversion rates.

When it comes to using online marketing to attract leads, there are two main approaches: a website lead conversion campaign and a lead generation form (instant form).

A website lead conversion campaign is focused on driving traffic to a company’s website and encouraging visitors to leave their information there.

A lead generation form (mostly used on Facebook & Linkedin) is focused on capturing leads directly through the platform. This often results in more, but not necessarily more qualitative leads.
Depending on the product or service, we will help you choose the right platforms and methods to get quality leads.

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.