In a business context, internationalisation refers to the process of expanding a company’s operations beyond its domestic market and engaging in global trade. It involves entering foreign markets, adapting products or services to suit different cultures, and understanding international regulations and business practices.

Internationalisation offers benefits such as accessing new customers, diversifying revenue, and gaining a competitive edge. Companies can achieve this through activities like exporting, establishing subsidiaries or joint ventures, licensing, franchising, or forming strategic alliances.

Successful internationalisation requires understanding cultural nuances, legal frameworks, and market dynamics in different countries. It is a complex process that demands adaptability and flexibility to thrive in the global marketplace.

One of the biggest advantages of online marketing versus traditional, offline marketing is that there are no geographical limitations. You can easily set up campaigns in any country, in any language.

However, when it comes to marketing and internationalisation, it is important that you don’t just copy paste your advertising and run it through Google translate. It’s good to have an understanding of the country, culture and business landscape of the country you are expanding to. For instance: you want to make a list of local competitors, so that you can use this in your Google Search campaign.

With online marketing you can easily run campaigns in any region you want and get reports on each separate location, so that you can learn what works where and act accordingly.

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.