Branding is a fundamental concept in marketing that encompasses the process of creating a unique and distinguishable identity for a product, service, or company. It’s about creating positive perceptions, emotions, and associations in the minds of consumers. 

As such, branding  is often one of the first marketing steps in a new company’s strategy. However, there is no such thing as a branding phase that ends once the company is established. Branding serves multiple purposes throughout your marketing strategy. It helps build and maintain recognition, trust, and loyalty among existing consumers as well as attract new ones, and is therefore an ongoing process.

In summary, branding is the strategic process of creating and nurturing a distinct and desirable identity that resonates with consumers, fosters loyalty, and contributes to a company’s overall marketing success.

The perfect branding strategy creates a cohesive and consistent experience across various touchpoints, such as advertising, packaging, website, and customer service. 

Online advertising can significantly enhance your branding strategy by adding value in several ways. Firstly, it provides a wide reach, allowing you to connect with a vast audience across various digital platforms, including websites, social media, search engines, and mobile apps. 

Secondly, online advertising offers precise targeting capabilities, enabling you to reach specific demographics, interests, and behaviors of your target audience. By delivering tailored messages to the right people, you can effectively communicate your brand’s unique value proposition and build meaningful connections.

Moreover, online advertising provides measurable results and data-driven insights. You can track key performance metrics, which help you evaluate the effectiveness of your branding efforts and make data-informed decisions for the next phase of your marketing strategy.

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.