Why Facebook Collection Ads?
There is a strong growing trend of mobile e-commerce. Mobile has gained an increasingly larger share of online traffic in recent years. Particularly among young people, over 70% search for products or services on mobile and 65% make purchases via mobile (Source: Marketingfacts). However, one of the challenges for many people is the mobile website experience. It is therefore important to make the mobile experience as user-friendly as possible.
What are Facebook Collection Ads?
Facebook has developed a new ad format that seamlessly aligns with the demand for user-friendly mobile e-commerce platforms. The new ad format, called Facebook Collection Ads, has recently become available. This format utilizes rich media to enhance the mobile shopping experience. Similar to Facebook Canvas, it is exclusively available on mobile devices. It provides users with a preview of the collection before redirecting them from Facebook to the website. This will also have a positive impact on the relevance of website traffic. Users have already been given a glimpse of the collection on the website through the ad.
The Facebook Collection Ad is displayed in the Facebook news feed as a photo or video with four featured products below. Users can then open the ad and view up to 50 products from the product catalog within the Facebook app. To set up a Facebook Collection Ad, it is necessary to provide a good product catalog to Facebook. We can assist with this. Facebook Collection Ads combine visually appealing content with conversions as the objective, making them highly interesting for e-commerce companies.
How can Hide and Seek help?
If you are active on Facebook and manage an online store or e-commerce website, Facebook Collection Ads are extremely beneficial for you. Would you like to learn more about them? Please contact us directly using the form at the bottom of this page! Hide and Seek is eager to assist you further.
