500+ Comparison sites, affiliate networks and marketplaces can be linked through Channable.
Hide and Seek Campaigns animation
We promoted Hide and Seek’s free online audits with a playful and dynamic animation video.
Feed
Management
More and more advertising channels use product feeds as base for targeting. Therefore, feed management is an important part of online advertising, as it can have a significant impact on your product sales. For many of our clients feed management plays a significant role in their online strategy.
Do you want to learn about what Feed Management is, read this page or feel free to reach out right away!
What is Feed
Management?
Feed management is the process of optimising and managing data feeds for e-commerce platforms, marketplaces and other online channels such as Google Shopping or, for example, Bol.com.
Using a feed management tool like Channable, we can filter, enrich and optimise feeds. We can easily manage product data including titles, descriptions, prices and stock levels and set up rules to automate certain processes. This enables us to create high-quality product feeds that meet the requirements of various online channels.
At Hide and Seek, we use comprehensive feed management services to help businesses streamline their online marketing plans.
Why would you
focus on Feed
Management?
Feed management is an essential part of online marketing. By managing and optimising product feeds for various online channels, we can help increase product visibility and reach more potential customers.
Feed management tools like Channable make it easy to efficiently manage product data and adapt it to the requirements of different channels. This saves time and effort and makes it possible to quickly respond to changing market conditions by making changes to prices and stock levels.
A well-optimised product feed can increase conversions by providing potential customers with detailed and relevant product information. In short, feed management is essential for companies that want to maximize their online visibility and sales.
500+
Channable processes more than 100 billion products every day.
100+ Bn
1 Link can make your products visible on thousands of comparison sites, affiliate networks and marketplaces.
1
$4.35B Was the record fine imposed on Google by the EU for abuse of power regarding Google Shopping.
$4.35 Bn
Request a free
online audit!
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
Fill out this form, or read more about what the online audit process looks like!
Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.
Strategy
The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.
Different
Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.
Testimonials
Blog
8 Things We Learned at the Channable Event
During the Channable Partner Event 2025, more than 350 agencies from 21 countries came together. The main focus was on how to stay profitable, even as ad costs rise and the digital world keeps changing.
Research: Social Media use in The Netherlands in 2024
Social media has been at the heart of the media landscape for years. Here are the key social media platform trends for 2024.
See all articles
Frequently
Asked Questions
A feed management system typically includes features for data aggregation, transformation, optimisation, and distribution. It takes product data from numerous sources, transforms and improves the data, optimises the feed for certain channels, and distributes the feed to various marketing platforms or channels such as marketplaces, comparison shopping engines, and social media platforms.
Product data quality is improved through feed management by standardising and enriching the data, eliminating errors or inconsistencies, deleting duplicates, and ensuring compliance with channel-specific regulations. It also allows for real-time updates and synchronisation of product data, lowering the likelihood of obsolete or incorrect information being displayed to potential customers. A feed management tool like Channable could help you improve the quality of the data.
Feed management is the process of filtering, enriching, and optimizing product data to sell products on multiple platforms in a seamless way. It enables you to add additional data to your descriptions so you can enrich product information and use a rule-based system to filter content easily.
In other words, feed management is the process through which the data of the products in your catalogue is monitored, organized and administered for the different sales channels. It allows you to disseminate and update your product data in a multi-channel manner.
Want to know more or just spar?
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.