Read the award winning strategy for Nxt Museum. Where creative and out-of-the-box approach leads to a multichannel strategy with unconventional channels, like Grindr Ads.

By implementing a multi-channel strategy and optimally integrating marketing efforts, our campaigns have outdone expectations and targets greatly to boost ticket sales for Monday’s to Wednesday’s. We developed a creative campaign and applied it to multiple channels with a joint message across channels and websites tailored to the target audience. We also used out-of-the-box channels that are not common within online advertising, such as Grindr, but fit this campaign perfectly. 

All these efforts led to an astonishing increase in weekday ticket sales of 36%, which is 6% above target. To top it off, we won the 1st prize in the European Search Awards for the Best Integrated Campaign.

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.

Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!